The Founder and President, Jennifer Lee, noticed children in West  Jasper were not getting the proper nutrition outside of regular school hours. She contacted the Jasper Housing Authority, who were thrilled to partner and allow Jennifer to feed the kids in that area. Soon coaches from local high schools were calling asking if she had means to feed the sports teams because there were students who were malnourished. The mission that started in Jasper soon expanded through out all of Walker, Winston and Cullman counties.